Is Instagram still the best tool for artists?

What curators, collectors, and galleries look for in an artist's profile

Instagram -the social media app we all love but hate at some point. Ever since reels got introduced and ads took over the app, I've been very much inclined to hate it, but I still believe it's a crucial app for the art world, and I still use it on a daily basis. I not only learn about market news, show openings, and what's happening where, but I also discover and learn about new artists. I have found several extraordinary artists on Instagram who I scouted, threw them their first exhibition, made their first sales and got other galleries to notice them. Today, I still work with some of them, and they are doing exceptionally well. Below are my thoughts, tips, and tricks for artists and what curators, collectors, and galleries look for in their profiles.