Great insights! I feel like there are so many avenues for content - as it’s not just about audiences on social platforms anymore, but “art influencers” can also be people who write long form (like the art daddy) or produce things like podcasts, which is more in line with what the art world enjoys (“intellectual quality” and all of that). Getting audiences to pay for that content, like via Patreon or subscriptions, could be a way forward. Alternatively, companies that sponsor arts organizations, like Deutsche Bank or something, could also work with content creators or “thought leaders” who may not have a huge following, because art isn’t always trendy and it’s hard to build large numbers on socials, but who genuinely create meaningful and impactful content within the sector - not just entertainment.
Such great points! Podcasters and writers ( or creaters on other platforms than instagram) could definily fall in this category and should be rewarded!
There is such a wide convo to have here because it’s quite a new area and there are so many processes that can be developed and put in place to ensure there can be a thriving community and new approaches
Great read and funnily enough when I think influencer, I think content creator and there's only a few in art who are purely content creators - which you've mentioned. Most have many other avenues beyond 'content'. It's strange when I get called an influencer as social media content is a small part of what I do, but I suppose I am an influencer - at least according to Plaster: https://plastermagazine.com/features/art-world-influencers-social-media-instagram-curation/
Great insights! I feel like there are so many avenues for content - as it’s not just about audiences on social platforms anymore, but “art influencers” can also be people who write long form (like the art daddy) or produce things like podcasts, which is more in line with what the art world enjoys (“intellectual quality” and all of that). Getting audiences to pay for that content, like via Patreon or subscriptions, could be a way forward. Alternatively, companies that sponsor arts organizations, like Deutsche Bank or something, could also work with content creators or “thought leaders” who may not have a huge following, because art isn’t always trendy and it’s hard to build large numbers on socials, but who genuinely create meaningful and impactful content within the sector - not just entertainment.
Such great points! Podcasters and writers ( or creaters on other platforms than instagram) could definily fall in this category and should be rewarded!
There is such a wide convo to have here because it’s quite a new area and there are so many processes that can be developed and put in place to ensure there can be a thriving community and new approaches
It's an interesting topic!
Great read and funnily enough when I think influencer, I think content creator and there's only a few in art who are purely content creators - which you've mentioned. Most have many other avenues beyond 'content'. It's strange when I get called an influencer as social media content is a small part of what I do, but I suppose I am an influencer - at least according to Plaster: https://plastermagazine.com/features/art-world-influencers-social-media-instagram-curation/
I guess everyone interprets art influencer differently. Once you write or talk about art you have some influence over someone. Thanks for reading!